The Hottest Beauty Trend Isn’t for Women: It’s Skin Care for Men (Part 1)

Donna Monday

Not too long ago, it used to be that when a woman brought home her facial scrub, cleanser and toner, she could be sure that the closest her man got to them was reaching over those fancy jars for his can of shaving cream.

Not any more. In recent years, men have been secretly dipping into their wives and girlfriends skin care products and liking the results that they see. So much so that many companies are developing skincare lines just for men.

And men are flocking to these skin care products in droves. Statistics reveal that men in the United States are spending over $4 billion a year on grooming products.

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