The Many Faces Of Mascara (Part 1)

Natalie Katsman

After finding the right foundation shade, choosing mascara is probably the next most challenging beauty task. Sure, there are less color options, but quality of the product is what will make the difference in the way you look.

Volume building, lengthening, clump-free, hypoallergenic… Will your eyelashes look longer, become curlier or fuller? Will the mascara go on smoothly without clumps and stay on without flaking for many hours to come? In other words, will it live up to the promise, or all these words are nothing more than money-making tricks? In most cases, you will know the answer only after you trade your hard earned money for the little pretty tube.

Lengthening Mascaras

These usually do make your eyelashes a tiny bit longer. This is achieved by the addition of ingredients that build up on the tip of the lashes. Actually, any mascara will visually lengthen the eyelashes. In most people (at least those who feel they need mascara), the tips of eyelashes are lighter and sometimes invisible. When you apply mascara, you show off the real length of your eyelashes. What a nice surprise! If that is still not enough, a lengthening mascara will help.

Volume Building Mascara

If you desire fuller lashes, this is the kind of mascara you need. The effect is provided by the higher concentration of waxes in the formula. They encapsulate each lash, making it more prominent.

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