Canadians Not Heeding Doctors' Sun Safety Advice (Part 2)

“Sun safety is important at every age and you don’t need to be ’sunbathing’ to be affected by the sun’s rays,” says Dr. Linzon. “It is particularly important for young Canadians to protect themselves from the sun, as melanoma - one of three types of skin cancer - is the fourth most common cancer among those aged 15-34, and can be lethal if not detected and treated early. In addition, young people especially don’t seem to realize that wrinkles and signs of premature aging result from the sun, and that a baseball cap doesn’t give your face the protection it needs. Children, teens and young adults need adequate sun protection such as using sunscreen, protective clothing and wide brimmed hats.” Listen to your mother; practice sun safety like your dad!

In the battle of the sexes, of those polled, women are more likely than men to feel protecting their skin from the sun’s rays is very important (80 per cent versus 65 per cent respectively). However, women are not practicing sun safety to the same extent as men.

Fifty-one per cent of men report they wear a wide brimmed hat usually or every time they go outdoors, compared to 45 per cent of women.

“Although women are aware of the conditions caused by sun exposure, particularly wrinkles and premature aging, and are aware of the importance of protecting one’s skin, they are not as diligent about sun protection for themselves,” says Dr. Linzon. “Regardless of their excuse, whether it be convenience, time or fashion, women need to make sun safety part of a daily health regimen.” Tilley Hats and the finest of travel and adventure clothing can be purchased at family-owned Tilley Endurables stores or at a local Tilley retailer near you, by phone-order (1-800-ENDURES), through the Tilley Endurables catalogue, and on-line at www.tilley.com.

The poll, conducted by Pollara and sponsored by Tilley Endurables, is based on interviews conducted with a random sample of 1,205 Canadians 18 years of age and older and 150 general practitioners, between April 1 and April 10, 2002. The results of the sample from the general public are accurate to within +/- 2.9 per cent, while results from the sample of general practitioners are accurate to within +/- 8.1 per cent, nineteen times out of twenty.

Source: Tilley Endurables

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